BRANDING & BRAND GUIDELINES

There are good businesses that don’t sell… because they don’t look good. It’s not about talent or product — it’s about BRAND.

At Urbaken, our Branding & Brand Guidelines service exists so that never happens to you again.

We’re not just talking about “a nice logo.” We’re talking about building an identity so clear and consistent that when someone sees your brand, they instantly think:

“These people know what they’re doing. I can trust them.”

What do we do with your brand at Urbaken?

 

We Define Your Brand DNA

Before drawing anything, we think:

  • Who are you as a project or company?
  • Who do you want to attract?
  • What makes you different in a sea of competitors saying the same thing?

From there, we define your purpose, tone of voice, personality, and value proposition.

 

We Create a Strong, Memorable Visual Identity

We design a professional logo and its variants (for digital, print, light/dark backgrounds, icons, etc.), along with:

  • A color palette that transmits what you want to communicate
  • Typography consistent with your style (serious, modern, approachable, premium, etc.)
  • Overall graphic style (icons, use of shapes, photos, textures)

 

We Develop Your Brand Manual

So your brand always looks good — without depending on whether “the designer got it or not”:

  • Correct and incorrect logo usage
  • Proportions, margins, minimum sizes
  • Color guide and combinations
  • Style of images, backgrounds, and compositions
  • Examples of use on social media, presentations, digital assets, stationery, etc.

This is the document that takes your brand from improvised to professional and replicable in any country and on any platform.

 

We Define How Your Brand Speaks

We help you make sure all your business copy feels like it comes from the same “soul”:

  • Tone (friendly, technical, inspirational, direct, etc.)
  • Recommended ways of expressing yourself (how you greet, how you offer, how you close)
  • Key phrases and messages worth repeating because they build your identity

 

We Deliver Ready-to-Use Assets

Not just theory:

  • Editable files and ready-to-use versions for web and social media
  • Base templates for posts, stories, covers, and presentations
  • A guide so you and your team can apply the brand without damaging it

 

If you feel your project is good but doesn’t look as powerful as it really is, or if you’re just starting and want to launch with an image that inspires trust from day one, this service is for you.

At Urbaken we turn your business into a brand people recognize, respect, and remember.
Contact us and let’s build the identity that will open doors, clients, and opportunities for you in any market.